The Cutty Sark

The Cutty SarkNothing directly to do with our work here at Careimages but as a photographer who until very recently lived within walking distance of the Cutty Sark, I have taken many shots of her. Therefore I was saddened to hear the news of the serious fire that took place there today. However as restoration work was underway a lot of the important components of the ship were offsite so let’s hope that the damage is not irrepairable and she is soon back to her former glory as seen in this picture I took of her last year.

About this blog

First of all I ought to explain that ‘cilblog’ is me Tim, the webmaster/principal photographer of the site. Blog posts by ‘markr’ are from Mark, the other senior partner in this business. We’d really like people to get involved and leave comments on this blog. If we get enough interest then we can expand this section to a full discussion forum. The most important feedback we need right now is what sort of pictures you, our clients, need. So please comment on this topic or send us an email to enquires@careimages.com and let us know!

The image of care providers

Compare the classified pages of Community Care magazine with another ‘trade’ publication and you’ll notice how different the approach to marketing the ‘products’ are. It seems to me that the care sector does not take a slick enough approach in presenting itself. Interestingly, this may be one of the few areas where the substance of the practice is actually better than the image surrounding it. That is actually good because what matters is the care that service users receive and practitioners give, rather than the hype surrounding it. But only by enhancing the hype will the rest of society begin to appreciate just how valuable a resource care really is to society.

See-hear

How realistic are images that protray care in the UK? If a newspaper, magazine or design agency wants to show, for instance, the concept of an adult wit a learning disability living independently in the community, there are not many options available. The main problem is that mainstream libraries assume they know what clients want, but they do not know how to supply the right images.
We are constantly told that specialist image libraries are in volgue. But if so, how come there is so little competition to drive peices down? And how come the images do not reflect the concept of care as experienced by practitioners and service users?