Thu 27 May 2010
Care Images had an interesting time at the Picture Buyers Fair at the Barbican Exhibition Halls last week. It’s always good to meet current clients and potential new ones, and as in many of these events, meeting unexpected leads over coffee. And yes, it is always good to meet photographers who wish to work with us so thanks to all who visited us.One point of discussion that was well aired involved the types of models we work with. When we launched Care Images we set out to provide realistic UK-based images of social care and according to feedback at PBF and through the site, we are doing particularly well in this area. Time and again we hear comments like xyz library’s models are ‘American looking’ and that the older women featured look ‘too well and happy’. Our clients like the realism of our images, the way they reflect social care in the UK as experienced by service users, their carers and practitioners. In short, as our strapline says, they represent the community, a community made up of a myriad of ethnicities, cultures, lifestyles and life choices. And a community of images that is growing in size and stature thanks to our photographers models and clients.
Perhaps the most pleasing part of our job is being able to meet demand as it comes; so when a local authority phones us and asks for pictures of the travelling community for a brochure, we are able to publish such pictures within three days. We have a talented group of photographers and a raft of models we can call on, so please do get in touch if you have ideas for a shoot. And if you want to be part of this really interesting and fulfilling project as a photographer and or model, we’d be delighted to hear from you.